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The number one source of leads is SEO.

The number one source of leads is SEO.

For both B2B (Business to Business) and B2C (Business to Customer) marketers, as well as non-profit organizations, inbound marketing methods are the most efficient and effective lead sources. SEO, content marketing, social media, and referrals are just a few of the techniques available.
Businesses should evaluate their SEO efforts if they are not generating leads. Other marketers may be reaping the benefits of their slice of the pie as well.

 SEO (UX) Improves User Experience

A better user experience may be achieved by improving a website, and there are several methods for doing so. Delivering relevant information, photos, or videos that support text, easy-to-navigate web pages, and a mobile-friendly website are just a few examples.

The methods listed above improve the user experience. There will be more clicks, more leads, better brand memory, and higher conversion rates as a result. These elements, which are recommended by search engine websites, will boost search engine ranking.

SEO improves a company's credibility.

Customers will believe that a company is among the industry's major players if it ranks first, second, or third in search results. This also indicates that it is a well-known brand since many people have looked for it.

Customers may believe that if a brand is at the bottom of a search engine's results page, it means it has just recently launched or is not well-known in the sector. They may also believe that the company does not have enough money to develop the website and get better results.


Higher Close Rates Are Achieved Through SEO

According to data, SEO leads close at a rate of 15% on average, whereas outbound prospects close at a rate of just under 2%. Outbound/cold leads, in which firms contact clients directly, frequently result in poorer conversion rates.

SEO leads, on the other hand, have a greater conversion rate since people are searching for products/services. When searching the internet, such people have a certain goal or necessity in mind.

Higher conversion rates are a result of SEO.

It is assumed that a website with a high search engine ranking would have a greater conversion rate. For as long as it is at the top of the search results, its target audience will be more aware of its presence.
Customers are more likely to make a purchase after being familiar with a brand and learning more about its products or services.

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