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The Top 3 Video Marketing Roadblocks and How to Get Around Them

 


Why aren't you using video to promote your company? When I ask you that question, what's the first thing that comes to mind?

I recently posed this question in a casual survey of clients, colleagues, and business associates. I'm going to share their top three responses with you. And the most compelling justification for not using video in marketing was by far the most compelling.

What intrigued me was the fact that no one remarked anything along the lines of:

  1. There is no value in video.
  2. Alternatively, I don't feel video can help my business in any way.
And they are correct! Most business owners recognize video's immense value.

Video's Influence

One method to assess any possible marketing plan is to look at it from two perspectives: the people side and the technological side. And video comes out on top in both categories. So, let's look at the video from these two angles:

The People's Section

From the standpoint of the audience, video is the next best thing to being there. You can connect with others on a personal and emotional level. You have the benefit of being able to use both your hearing and visual senses. Whether it's in a brochure, on a website, or in an essay like this one, you can express a tone, a personality, and a narrative that can't be told in words alone. (And yes, this essay is also accessible as a video on my website!)

The Technical Aspect

From a technological perspective,

  • Video may boost your website's traffic by up to 300 percent (Marketing Sherpa, December 2011).
  • In search results, videos stand out more than websites.
  • And videos have been shown to retain visitors on your website for longer periods. To put it another way, they make your website more sticky.
  • And video is on the rise. Every ten minutes, 27 million videos are seen on YouTube alone.

The following are some of the reasons why you should not use video.


And the most common reason why business owners don't use video to sell their company is OVERWHELM! 44 percent are daunted by technology, the process, what to say, what to dress, how to edit, how to submit videos to their website and to YouTube, Facebook, Twitter, and other social media platforms, how to perform video SEO, and so on.

There is, as I have stated, a learning curve. But it's well worth the effort. And you CAN learn video marketing if you have someone to teach you, show you the ropes, assist you in maximizing your time, and equip you to repeat the process. If you try to "do it alone," you will squander a lot of time.
Lynn Ruby teaches businesses how to comprehend internet marketing in plain English and how to do it with integrity and success so they can declare, "Yes, my internet marketing makes me money AND I feel good about it!"

The following are some of the reasons why you should not use video.


18% of those polled stated they dislike the way they seem and/or sound on the video. This is a mentality problem. And now for some rough love for you.

Whether you've ever been in front of a camera or not, you look and sound the same. You just have a different mental idea of how you appear and sound. And, to be honest, that vision just lives inside your imagination.

We wouldn't continue to connect with you if we didn't enjoy what we see and hear while we're outside of your brain, would we? As a result, you must let go of that false picture.
If you are unable to do so, your only option is to remain at home indefinitely. So simply accept it! There are methods to portray oneself on camera that will help you "get over it" - both visually and audibly!

Facing this problem and employing certain ways to boost your video presence are also excellent instruments for personal development and increasing face-to-face connection.

The following are some of the reasons why you should not use video.


It takes too much time. The video was deemed excessively time-consuming by 16 percent of those polled. Here are some things they - and you - can do about it:

Learning how to efficiently generate video will significantly reduce our production time. So you don't waste time fumbling about or reinventing the wheel, you'll need the correct tools, checklists, and systems.

Video, like any new technology, comes with a learning curve. The benefit is that you have built-in leverage after a video is completed. Once your video is up, optimized, and working for you, the time you put in upfront increases enormously. Over and over, that film establishes your expertise, establishes rapport, reveals your narrative, your personality, and interacts with your consumers and clients on a more intimate level.

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