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The importance of advertising on blogs and how to make it profitable 2022

 The importance of advertising on blogs and how to make it profitable 2022

Advertising on blogs and how to make it profitable 2022

Blog ad is an essential part of online advertising. First of all, blogs are based on storytelling betting. Something many brands can benefit from. How to? Including ads or promotions immediately after an experience or reflection of a blog post.

However, the way ads are placed on blogs varies, so you should know the most profitable methods. The use of banners is not the same as employing links in the content of the blog itself.

Advantages of online advertising

Advertising on the blog: Cooking among olive trees Advertising online is increasingly important for any company. Offers the following key benefits:

Greater visibility: Online advertising allows you to make your brand practically known around the world. All people with network access can meet you on any day of the year and at any time.

Saving time: Designing online advertising is easier than designing a TV campaign. Thus, improving time is great. And you'll be able to figure out the effect quickly.

Measuring results: There are currently many Internet data analysis tools.

Low investment: Compared to traditional ads, online campaigns are cheaper.

Quick results: User feedback is instant. When they see your ad, they can click and access your website or landing page. To get your goal's attention, you have to retail and customize.

Two-way connection: Online advertising creates interaction between the company and its users. In this way, customers can respond to your ad campaign quickly and easily. Interested people can communicate via email, various social network pages, or landing pages. However, online advertising creates closer and trustworthy processing, given access to information and responsiveness.

Greater division: Flexibility and retail are key features in all online advertising campaigns. The ads you create can be categorized according to the goal you'll process, the interval at which you have more traffic, geographic areas, etc. So your ad will be more focused on the audience interested in what you're offering.

7 techniques to advertise on the blog to make it profitable

The ad is displayed online in different ways. Each type of online advertising has its own characteristics.

That's why it's necessary to work properly on blog ads if you're looking to make them profitable. Here are 7 fairly common ad technologies you can explore:

1. CPC ads with Google AdSense and Word Ads

Blog ads: AdSense If you include ads on your blog, the first thing you should do is think about placing ads that compromise the user experience or not in certain areas.

Cost-per-click ads can therefore be distinguished.

Google Ad Sense allows advertisers to post ads on your blog. The goal is for users to click on the show. To do so, you need to include JavaScript provided by the platform.

That is, Google will be responsible for showing ads that you see fit.

The way to make money thanks to Google Ad Sense is simple. For every click user make on ads, you'll receive an economic amount.

On the other hand, using WordPress, you can use Word Ads. The blogs that produce the most money are those blogs that are desired, those that pay well for every click.

2. Text declaration

Blog ad: Info links There is another way to advertise on blogs and monetize and it is through so-called text ads.

This way, the user can click the keyword and an ad is displayed.

The most common platforms that offer text ads are Info links, Kontera, Affinity, Clicks or, or built-in text. It can be less invasive because the blog reader has the ability to see the ad or not, depending on whether it clicks on the keyword.

However, the user may have the impression that you are overly focused on advertising if you fill out the blog with these types of links.

CPA declares the cost of the procedure

CPA shopping ((action cost) is a less well-known type of blog ad but of great value.

Creating ads on blogs using CPA is more expensive for brands, and customer conversions are lower. The cost of acquisition is for the company to put its ads on the blog and if the user clicks on it and does something, the blogger receives the money in return.

This way, when you create a CPA ad, you'll receive a commission every time the user takes action.

Keep in mind that many users prefer not to give their data or fill out forms, so you'll have to create a blog with high-quality content that conveys confidence for this type of online blog ads to work.

4. Direct advertising

Direct ad refers to a specific space that is set aside in an ad-serving blog. Therefore, you can try to reach an agreement with a company to pay you a certain amount of money for an ad show for a while.

You can also rely on platforms with a database of advertisers looking for advertising sites.

Depending on the subject of your blog, you can find relevant advertisers and include ads in blogs that are of interest to your goal. As long as the ad is linked to the sector where your company is located, the campaign will be effective.

5- Commission marketing

Amazon affiliates commission marketing is a marketing measure that promotes a product or service to another brand. This product or service is therefore linked using a unique child link.

This way, when someone clicks on this link and makes a purchase (or completes the required procedure specified by the company), you as a blogger get a commission.

In affiliate programs, you can create links and earn commissions for any sales achieved through them. There are many affiliate programs to join, and you'll have to choose the most profitable program for your blogs.

For example, with Amazon Affiliates, you can get money when readers buy Amazon products through your links.

6- Pop-ups

Online advertising on blogs: Pop-ups are among blog ads, and the use of ads that emanate from the most common ad uses. It's a pop-up that appears when you access or leave content or a website. This type of ad was widely used a few years ago. However, ad blocking tools have limited its use.

In addition, it's an annoying format because it's sometimes difficult to close. If it's already uncomfortable for computers, it's more on mobile devices, because of screen dimensions, so pop-up closing tasks become more complex.

That's why many brands have abandoned it. Ads suddenly appear without the user choosing them. For example, one type of pop-up that Director uses is the kind that invites customers to subscribe to his newsletter.

On many occasions, email is requested to be able to contact the customer. It's a simple way to create a database, to launch your products in a less invasive way.

7- Reviews and promotional posts

Review and sponsorship in many blogs have publications in which reviews of a product or company are conducted on their subject matter. Typically, these types of items are purchased to promote the company or product mentioned.

To do this, the company contacts the blogger to talk about the brand or its product.

Also, there are platforms like Co-obis, which make companies and bloggers connected.

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